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    M Advertising Study Set 2
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    Exam 9: Creative Execution: Art and Copy
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    Gevalia Makes an Expensive Brand of Coffee
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Gevalia Makes an Expensive Brand of Coffee

Question 36

Question 36

Essay

Gevalia makes an expensive brand of coffee.What advertising term would you use to describe Gevalia's collect call number,which is 1-800-GEVALIA?

Correct Answer:

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