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    Exam 9: Creative Execution: Art and Copy
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    Effective Television Commercials Should
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Effective Television Commercials Should

Question 24

Question 24

Multiple Choice

Effective television commercials should:


A) let the audio carry most of the weight.
B) avoid the use of demonstrations.
C) make the message complex.
D) begin at the finish.
E) let the pictures speak for themselves.

Correct Answer:

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