An Ad for the Retailer Coldwater Creek Does Not Promote

Multiple Choice

An ad for the retailer Coldwater Creek does not promote the clothing the store chain sells. Rather the ad was designed to promote the Susan G. Komen Breast Cancer Race for the Cure. The _____ copy in this ad described how important it was for women to receive annual mammograms and support breast cancer research.

A) business
B) service
C) anecdotal
D) institutional
E) regulated