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Seagrams of North America Provides Its Resellers with Elaborate Point-Of-Purchase

Question 27

Multiple Choice

Seagrams of North America provides its resellers with elaborate point-of-purchase displays to encourage the resellers to stock and promote the distillery's products.In this example,Seagrams is using:


A) penetration strategy.
B) diversification strategy.
C) divestiture strategy.
D) a push strategy.
E) a pull strategy.

Correct Answer:

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