Maiden Form Brands Is a Global Intimate Apparel Company That

Multiple Choice

Maiden form Brands is a global intimate apparel company that designs,sources and markets intimate apparel products such as bras,panties and "shape wear" under the Maiden form,Flexes and Lilyette brand names.Maiden form is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers,distributors,dealers and competitors have and have had for a long time for the Maiden form,Flexes and Lilyette brands.In other words,Maiden form and its major brands have strong:

A) brand acceptance.
B) market value.
C) brand commitment.
D) brand equity.
E) market utility.