Multiple Choice
Several new editions of the Bible have recently been published.One is called Refuel: The Complete New Testament for Guys.Revolve: The Complete New Testament is targeted to 17-year old girls.The Sports Devotional Bible is targeted to Christian sports fans.What type of segmentation strategies are Bible publishers using?
A) Psychodemographic
B) Behavioristic
C) Geodemographic
D) Demo-clustering
E) Psychographic and demographic
Correct Answer:
Verified
Correct Answer:
Verified
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