Multiple Choice
An organic foods manufacturer insists on portraying the cleanliness of its farms in its advertisements,charges a higher price for its products,and sells its products only through reputable distributors.What strategy is the manufacturer using to deliver superior value to customers?
A) Signaling the value of the company's product offering to buyers
B) Incorporating intangible features
C) Incorporating tangible features
D) Lowering the buyer's overall cost
E) Lowering the overall bargaining power from suppliers
Correct Answer:
Verified
Correct Answer:
Verified
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