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    Business
  3. Study Set
    Management of a Sales Force
  4. Exam
    Exam 15: Marketing Cost and Profitability Analysis
  5. Question
    A Major Purpose of a Marketing Cost Analysis Is to Discover
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A Major Purpose of a Marketing Cost Analysis Is to Discover

Question 43

Question 43

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A major purpose of a marketing cost analysis is to discover unprofitable segments and inefficiently performed functions of a business.

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