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    Business
  3. Study Set
    Management of a Sales Force
  4. Exam
    Exam 15: Marketing Cost and Profitability Analysis
  5. Question
    An Analysis of Marketing Costs as They Are Recorded in Accounting
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An Analysis of Marketing Costs as They Are Recorded in Accounting

Question 38

Question 38

True/False

An analysis of marketing costs as they are recorded in accounting ledgers is of no value for purposes of managerial planning and evaluation.

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