One Limitation of a Sales Volume Analysis Which Is Corrected

Multiple Choice

One limitation of a sales volume analysis which is corrected by a marketing cost analysis is that the cost analysis:

A) Overcomes misdirected marketing effort.
B) Prevents a company from violating the Robinson-Patman Act.
C) Determines the profitability of territories or products.
D) Saves the company the time and expense of a marketing audit.
E) Prevents the 80-20 principle from being in operation in the firm.