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    Business
  3. Study Set
    Management of a Sales Force
  4. Exam
    Exam 15: Marketing Cost and Profitability Analysis
  5. Question
    The Contribution-Margin Approach Should Never Be Used in a Marketing
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The Contribution-Margin Approach Should Never Be Used in a Marketing

Question 31

Question 31

True/False

The contribution-margin approach should never be used in a marketing cost analysis by products or territories.

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