When a Marketing Cost Analysis by Territories Shows a Net

Multiple Choice

When a marketing cost analysis by territories shows a net loss for a territory,which of the following is management likely to do only as a last resort?

A) Abandon the losing territory.
B) Reevaluate territorial boundaries.
C) Use different channels to reach the market in that district.
D) Increase the advertising appropriation for the district.
E) Substitute mail or telephone selling instead of some of the personal calls by salespeople.