Multiple Choice
Regarding the use of states as control units when establishing sales territories:
A) States often are a poor choice because customer buying behavior often pays no attention to a state line as a trade boundary.
B) It makes the job of designing territories more complex and expensive.
C) It works well for small firms selling in local markets.
D) It works well for a firm with a large sales force covering a national market with intensive distribution.
E) None of these is correct.
Correct Answer:

Verified
Correct Answer:
Verified
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