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As a Forecasting Method,a "Survey of Buyer Intentions" Is Most

Question 30

Multiple Choice

As a forecasting method,a "survey of buyer intentions" is most effective when:


A) There are many potential buyers.
B) We are looking for a very low-cost method.
C) We need the forecast by tomorrow.
D) A high percentage of "I-intend-to-buy" respondents are likely to actually buy the product.
E) Respondents do not yet know their intentions.

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