With Respect to the Importance of Sales Force Management

Multiple Choice

With respect to the importance of sales force management:

A) It is unnecessary if a company has truly adopted the marketing concept.
B) The cost of maintaining a sales force is much lower than advertising expenses.
C) It is important because in most firms the sales force and their bosses are critical to the success of carrying out marketing plans.
D) Students typically are not involved in sales management activities until they have been out of school for many years.
E) It is more important than marketing management.