A Focused Low-Cost Strategy Can Lead to Attractive Competitive Advantage

Multiple Choice

A focused low-cost strategy can lead to attractive competitive advantage when:

A) buyers are looking for the best value at the best price.
B) buyers are looking for a budget-priced product.
C) buyers are price sensitive and are attracted to brands with low switching costs.
D) demand in the target market niche is growing rapidly and a company can achieve a big enough volume to fully capture all the available scale economies.
E) a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment.