Which of the Following Statements About Positioning Is FALSE

Multiple Choice

Which of the following statements about positioning is FALSE?

A) Positioning often makes use of techniques such as perceptual mapping.
B) Positioning refers to how customers think about proposed or present brands in a market.
C) Positioning issues are especially important when competitors in a market are highly dissimilar.
D) Positioning helps marketing managers know how customers view the firm's offering.
E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.