Question 1

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Accepted Answer

A) True 
 B)False

Question 2

To design a good store layout,store managers must ________.

Accepted Answer

A) never exceed his or her budget 
B) create an even division between storage space and selling space 
C) consider how the store layout will photograph for ads 
D) create a store layout that entices customers to purchase more than they had originally planned 
E) model the store design on its competitors so customers can recognize the layout

Question 3

Which of the following retailers are likely to use a grid store layout?

Accepted Answer

A) Meijer supermarkets 
B) Best Buy 
C) Macy's 
D) J Crew 
E) Zara

Question 4

When Lena went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $14.99,all the shorts on the second rack were priced at $19.99,and all the shorts on the third rack were priced at $24.99.What type of merchandise presentation did Lena see?

Accepted Answer

A) price lining 
B) item 
C) quality/price 
D) customer benefit 
E) usage

Question 5

Which of the following are retailers NOT expected to provide for its disabled shoppers?

Accepted Answer

A) accessible dressing rooms 
B) available sales staff 
C) fully accessible bathrooms 
D) a lower checkout station 
E) 32 inch wide main aisles

Question 6

In Ron Jon Surf Shops,there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n)____.

Accepted Answer

A) consumer motivator 
B) gondola display 
C) freestanding fixture 
D) impulse product center 
E) end cap

Question 7

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following locations is the most appropriate to place impulse products?

Accepted Answer

A) near the front of the store by the cash wraps 
B) center aisles 
C) left hand size of the store 
D) right hand side of the store 
E) strike zone

Question 9

Willa is the manager of a pet store and wants to display in the window signage advertising dog food on sale.What type of signage should she use?

Accepted Answer

A) promotional 
B) category 
C) locational 
D) point of sale 
E) lifestyle

Question 10

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by _______.

Accepted Answer

A) how often there is a shipment from the distribution center 
B) the simplicity of the merchandise 
C) well trained,design oriented managers 
D) the needs of the customer's shopping at the store 
E) legal requirements

Question 11

Which of the following senses has a large impact on feelings of happiness,hunger,disgust and nostalgia?

Accepted Answer

A) music 
B) lighting 
C) scent 
D) temperature 
E) color

Question 12

Which of the following retail stores is most likely to have a racetrack layout?

Accepted Answer

A) H&R Block Tax Service 
B) Kroger supermarket 
C) Macy's department store 
D) Claire's Accessories 
E) Scarlett O'Haira Beauty Salon

Question 13

Which of the following is NOT a good place to display merchandise?

Accepted Answer

A) at the store entrance 
B) center aisles 
C) end caps 
D) right hand side of the store 
E) eye level

Question 14

The free-form layout is best suited for grocery stores.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following does NOT describe aspects of grid layout?

Accepted Answer

A) It provides a visually exciting design. 
B) It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy. 
C) It is well suited for grocery retailers. 
D) It is cost efficient. 
E) It efficiently utilizes vertical space.

Question 16

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following best describes the free-form layout?

Accepted Answer

A) It is very cost-efficient. 
B) It uses repetitive,symmetrical patterns. 
C) It enhances the productivity of the store's selling space by its tight arrangements. 
D) It is the least aesthetically leasing of all the store layouts. 
E) It is an aesthetically pleasing design and a very spacious arrangement.

Question 18

To determine the productivity of store space,retailers are MOST likely to use _____.

Accepted Answer

A) the number of transactions 
B) sales per square foot 
C) inventory turnover 
D) retained earnings 
E) asset turnover

Question 19

A retailer considering florescent lighting versus LED lighting,solar power versus standard electricity and local grasses versus typical grasses for landscaping would mostly be considering which design objective?

Accepted Answer

A) legal requirements 
B) retail strategy 
C) controlling costs 
D) flexibility 
E) buying behavior

Question 20

Another name for the free-form layout is the _______.

Accepted Answer

A) specialty layout 
B) boutique layout 
C) freedom layout 
D) loop layout 
E) format layout

Exam 17: Store Layout, Design, and Visual Merchandising

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

To design a good store layout,store managers must ________.

Which of the following retailers are likely to use a grid store layout?

Which of the following are retailers NOT expected to provide for its disabled shoppers?

In Ron Jon Surf Shops,there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n) ____.

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Which of the following locations is the most appropriate to place impulse products?

Willa is the manager of a pet store and wants to display in the window signage advertising dog food on sale.What type of signage should she use?

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by _______.

Which of the following senses has a large impact on feelings of happiness,hunger,disgust and nostalgia?

Which of the following retail stores is most likely to have a racetrack layout?

Which of the following is NOT a good place to display merchandise?

The free-form layout is best suited for grocery stores.

Which of the following does NOT describe aspects of grid layout?

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Which of the following best describes the free-form layout?

To determine the productivity of store space,retailers are MOST likely to use _____.

A retailer considering florescent lighting versus LED lighting,solar power versus standard electricity and local grasses versus typical grasses for landscaping would mostly be considering which design objective?

Another name for the free-form layout is the _______.