Question 1

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

A) The Green Gate,a florist 
B) Kohl's department store 
C) Toys "R" Us 
D) Publix supermarkets 
E) Waldenbooks

Question 2

Which of the following does NOT describe an end-cap?

Accepted Answer

A) They are display located at the end of an aisle. 
B) They have high visibility. 
C) Product sales increase dramatically when merchandise is featured on an end-cap. 
D) Retailers use end caps to merchandise seasonal,temporary,or promotional items as well as high-margin items. 
E) They are most often used with a free-form layout.

Question 3

When Joe visited Crate and Barrel,he was surprised to see tea cups displayed up a wall almost to the ceiling.What type of attention getting display is Crate and Barrel using for the tea cups?

Accepted Answer

A) feature area 
B) freestanding 
C) window display 
D) end-cap 
E) point of purchase

Question 4

When would an end cap be used and how is an end-cap an effective display?

Accepted Answer

The answer of When would an end cap be used...

Question 5

The _____ store layout arranges fixtures and aisles asymmetrically.

Accepted Answer

A) suggestive 
B) convoluted 
C) pulsing 
D) loop 
E) free-form

Question 6

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise.Which of the following is NOT a benefit of digital signage?

Accepted Answer

A) the enhancement of the store environment 
B) the displays of complex graphics and videos 
C) the atmosphere it provides 
D) the time to message hurdle 
E) the cost of the start up

Question 7

Which of the following has the LEAST consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Accepted Answer

A) the productivity of the allocated space 
B) impact on store sales 
C) the display needs for the merchandise 
D) the merchandise's inventory turnover 
E) the price of the merchandise

Question 8

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to promote the customer shopping experience?

Accepted Answer

A) discount for frequent shopper as part of a CRM program 
B) signage 
C) longer hours 
D) frequent sales 
E) advertisement in local teen hangouts

Question 9

____________ refers to products that customers decided to buy before even entering the store.

Accepted Answer

A) Impulse merchandise 
B) Demand/destination merchandise 
C) Special merchandise 
D) Complementary merchandise 
E) Promotion merchandise

Question 10

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Accepted Answer

A) boutique 
B) free-form 
C) loop 
D) racetrack 
E) grid

Question 11

While shopping in the electronic department in Walmart,Sasha noticed an advertisement about lay-away on the Walmart network broadcasted on a nearby monitor.This would be an example of ________.

Accepted Answer

A) digital imagery 
B) digital signage 
C) TV advertising 
D) in-house advertising 
E) corporate display advertising

Question 12

The primary objective of a store design is in implementing the retailer's strategy.

Accepted Answer

A) True 
 B)False

Question 13

Hollywood video rental stores typically place the most current tape boxes on shelves so the scenes depicted on the tape box can attract the customer.This is an example of _____.

Accepted Answer

A) tonnage merchandising 
B) vertical merchandising 
C) frontal presentation 
D) merchandising copy 
E) product visibility

Question 14

Bonnie wanted to buy a wreath for her home for Christmas.She found the wreaths in the back of her Target store with other holiday cards,candy and decorations.This special section at Target is an example of a(n)______.

Accepted Answer

A) consumer motivator 
B) freestanding fixture 
C) gondola display 
D) impulse product center 
E) promotional area

Question 15

Which of the following statements about the location of departments within retail department and discount stores is TRUE?

Accepted Answer

A) Most customers are drawn into the center of a store by the use of a free form design. 
B) In general in a multilevel store,space's value increases the further it is from the entry-level floor. 
C) The men's department is generally located is a low-traffic area on the second floor or near the back of the store. 
D) Because many customers turn left when entering a store,the left side is especially desirable floor space. 
E) The best locations on any floor are those that are closest to the store's entrances,main aisles,escalators,and elevators.

Question 16

What are the five objectives that must be met when managers are designing or redesigning a store?

Accepted Answer

The answer of What are the five objectives that must...

Question 17

Which of the following locations is the most appropriate to place high margin products?

Accepted Answer

A) at the store entrance 
B) center aisles 
C) end caps 
D) right hand side of the store 
E) left hand side of the store

Question 18

Which store layout is used primarily by grocery and full-line discount stores?

Accepted Answer

A) Race track layout 
B) Grid layout 
C) Free form layout 
D) Boutique layout 
E) Loop layout

Question 19

To make sure its customers noticed the new shipment of cigars,a specialty store could focus spotlights on the merchandise and use the lights to draw customers to the humidors.This is an example of ________.

Accepted Answer

A) popping the merchandise 
B) spotlighting 
C) attention focusing 
D) illuminating the merchandise 
E) putting a halo on

Question 20

As Garry was waiting to pay for a bottle of aspirin he bought at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n)_____.

Accepted Answer

A) end cap 
B) cash wrap 
C) gondola display 
D) promotional area 
E) freestanding fixture

Exam 17: Store Layout, Design, and Visual Merchandising