What Is Customer Loyalty to a Retailer

Multiple Choice

What is customer loyalty to a retailer?

A) Customers that are committed to purchasing from the retailer and will seldom shop at the competition
B) Customers that have a high frequency of purchasing merchandise from the retailer
C) Customers that have most recently shopped and purchased from the retailer
D) Customers that have the highest amount of their purchases at one retailer would be loyal to that retailer
E) Customers that have positive emotions about a retailer would be loyal to that retailer