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    Retail Management
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    Exam 11: Customer Relationship Management
  5. Question
    The First Step in the CRM Process Is ______
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The First Step in the CRM Process Is ______

Question 75

Question 75

Multiple Choice

The first step in the CRM process is ______.


A) analyzing data
B) collecting customer data
C) developing CRM programs
D) implementing programs
E) none of the above

Correct Answer:

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