Multiple Choice
Harris Teeter Inc.is a chain of supermarkets in the Atlanta area.In one of its stores in a predominantly Jewish neighborhood,the store has three rabbis on staff who make sure the foods sold at the store are kosher.Every Harris Teeter store has distinct characteristics that align it with the neighborhood in which it is located.The chain is using _____ segmentation.
A) geodemographic
B) psychographic
C) behavioristic
D) geographic
E) psychological
Correct Answer:
Verified
Correct Answer:
Verified
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