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  3. Study Set
    M Advertising Study Set 1
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    Exam 4: Segmentation, Targeting, and the Marketing Mix
  5. Question
    Which of the Following Is One of the Bases for Making
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Which of the Following Is One of the Bases for Making

Question 1

Question 1

Multiple Choice

Which of the following is one of the bases for making purchase decisions in the business market and should be emphasized in promotional appeals?


A) Product demonstrations
B) Brand equity
C) Wholesaler
D) Retailer
E) Market concentration

Correct Answer:

verifed

Verified

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