Multiple Choice
Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant __________, a large number of items in each product line.
A) brand equity
B) product line breadth
C) product line depth
D) product mix depth
E) product mix breadth
Product line depth is the number of items in a product line. Zappos promises its customers a huge selection, and so it must maintain great product line depth.
Correct Answer:
Verified
Correct Answer:
Verified
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