Multiple Choice
When Procter & Gamble added teeth whitening products under the Crest brand, the firm was engaged in
A) corporate branding.
B) brand extension.
C) brand licensing.
D) brand association.
E) perceived value branding.
This was a brand extension, using the Crest brand name for a new product line.
Correct Answer:
Verified
Correct Answer:
Verified
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