A __________ Package Is the One a Consumer Uses

Multiple Choice

A __________ package is the one a consumer uses. A __________ package is used by retailers to display and sell the product.

A) secondary; primary
B) generic; private label
C) primary; secondary
D) corporate; manufacturer's
E) co-branded; licensed
The primary package is the package the consumer uses (for example, a toothpaste tube) , whereas the secondary package is used by retailers to display the product (for example, the box the toothpaste tube comes in) .