Marketers with Successful Brands Sometimes Hesitate to Expand Their Brands

Multiple Choice

Marketers with successful brands sometimes hesitate to expand their brands because

A) Federal Trade Commission regulations limit the number of products that can be marketed under an individual brand name.
B) it is costly to maintain many product lines, and it might weaken the brand's meaning.
C) it is often difficult to get additional marketing communications coverage for the brand.
D) manufacturing divisions usually control brand expansion and are often in conflict with the marketing division.
E) the current economy can only support a limited number of product options.
Each product line involves some additional cost, and if too many product lines are associated with the same brand, it can weaken the brand's meaning and reputation.