The Value of a Brand Is Often Calculated by Assessing

Multiple Choice

The value of a brand is often calculated by assessing the

A) difference between brand equity and brand liability.
B) corporate profitability divided by the monthly brand earnings.
C) earning potential of the brand over the next 12 months.
D) effect of brand dilution if it occurred.
E) average product line depth.
Earnings potential over the next year offers a rough estimate of a brand's value.