The Decision to Delete a Product Is Never Taken Lightly

Multiple Choice

The decision to delete a product is never taken lightly because, generally, manufacturers have

A) offered the product line to other firms for purchase.
B) made substantial investments in product development and manufacturing.
C) promised consumers they will maintain the product.
D) used brand repositioning to improve results.
E) federal standards that must be met when taking products off the market.
Firms invest in developing new products, and they will not walk away from that investment lightly.