A Personal Digital Assistant Programmed with Key Customers' Birthdates, Wine

Multiple Choice

A personal digital assistant programmed with key customers' birthdates, wine preferences, and food allergies is a(n) __________ tool.

A) SKU
B) PDQ
C) IMF
D) CRM
E) GATT
Keeping track of customers' preference enhances the relationship and increases brand loyalty, all part of customer relationship management (CRM) .