Why Would a Firm Spend Over $2 Million for a 30-Second

Multiple Choice

Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?

A) because of the annual competition for the most creative Super Bowl ad
B) because the Super Bowl offers an opportunity to create significant brand awareness
C) because the Super Bowl is a significant opportunity to be associated with global marketing
D) because Super Bowl ads generate brand loyalty
E) There is no good reason to spend over $2 million for a Super Bowl ad
Some firms might agree that it doesn't make sense to spend so much money on a Super Bowl ad; however, the Super Bowl offers a huge TV audience and, with it, a major opportunity to build brand awareness.