Marketers Spend Billions of Dollars Annually Attempting to Build Effective

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands. One basic benefit of a brand is that it

A) creates a basis for effective packaging.
B) provides a way for a firm to differentiate its product offerings from competitors.
C) offers consumers promotional parity.
D) allows manufacturers to capitalize on promotional expenditures.
E) reduces the need for product line depth.
Brands are intended to differentiate a firm's offerings from those of its competition.