Multiple Choice
What aspect of the product is being described when a used-car salesperson explains that each car comes with a one-year extended warranty and a two-year maintenance plan?
A) actual product
B) associated services
C) product style
D) product position
E) product concept
Associated services are the nonphysical aspects of the product such as product warranties.
Correct Answer:
Verified
Correct Answer:
Verified
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