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Efforts to Change a Brand's Focus to Target New Markets

Question 100

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called


A) co-branding.
B) brand extraction.
C) brand collusion.
D) brand repositioning.
E) brand dilution.
Efforts to change the brand's focus or image are referred to as brand repositioning or rebranding.

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