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    Basic Marketing Research Study Set 2
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    Exam 9: Collecting Primary Data
  5. Question
    Which of the Following Can Be Used to Measure Knowledge
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Which of the Following Can Be Used to Measure Knowledge

Question 1

Question 1

Multiple Choice

Which of the following can be used to measure knowledge of an advertisement?


A) Unaided recall
B) Aided recall
C) Recognition
D) Both a and b.
E) a,b,and c.

Correct Answer:

verifed

Verified

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