"Mission Possible" Is a Non-Profit Retail Store That Sells Gift

Multiple Choice

"Mission Possible" is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries. This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses______________segmentation.

A) demographic
B) psychographic
C) geodemographic
D) ethnic
E) geographic