Hershey Corporation Wants to Add Five Additional Kisses to Its

Multiple Choice

Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at $2.95.Hershey wonders if the additional candies would cause sales to increase;enough to offset the higher costs.What type of primary data research should the company use to answer this question.

A) Conduct focus group interviews in a laboratory setting.
B) Use telephone interviews with current and potential customers.
C) Use observation research.
D) Use experimental research.
E) Use mail surveys with current customers.