Multiple Choice
Mrs.Fields Cookie Company has decided to test market their new sugar-free,carbohydrate-free,and fat-free chocolate chip cookies.A major question the company hopes to answer with the test market project concerns customer acceptance of this somewhat novel product.Which method of test marketing would be most appropriate if it decides to distribute its "new" cookies through its normal channel of distribution?
A) Controlled test market
B) Standard test market
C) Simulated test market
D) Electronic test market
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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