General Mills Has Placed a New Cake Mix Flavor in Stores

Multiple Choice

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the US.This type of research is called

A) descriptive.
B) exploratory.
C) controlled test market.
D) experimental study.
E) Both c and d.