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The One-Tailed Test Is Commonly Used in Marketing Research Because

Question 69

Multiple Choice

The one-tailed test is commonly used in marketing research because


A) there is typically some hypothesized or preferred direction to the outcome.
B) it is more powerful statistically than the two-tailed alternative.
C) it is easier to calculate than the two-tailed alternative.
D) Both a and b.
E) a,b,and c.

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