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    Exam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
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    Combinations of Several Attributes to Which a Respondent States Likelihood
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Combinations of Several Attributes to Which a Respondent States Likelihood

Question 1

Question 1

Multiple Choice

Combinations of several attributes to which a respondent states likelihood of purchase using a number between 0 and 100 are known as ____.


A) calibration concepts
B) part-worths
C) fragments
D) feature groups

Correct Answer:

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