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    New Products Management
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    Exam 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
  5. Question
    A Product Attribute Which Indicates What the Product Does and How
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A Product Attribute Which Indicates What the Product Does and How

Question 26

Question 26

Multiple Choice

A product attribute which indicates what the product does and how it works is known as the _____ of the product.


A) usability
B) feature
C) function
D) benefit

Correct Answer:

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