Multiple Choice
Gap maps are made in all of the following ways EXCEPT:
A) by using managerial expertise and judgment to plot products on a map.
B) by using customer attribute ratings to get data from users.
C) by using overall similarities to get data from customers.
D) by using conceptual leaps to get data for new products.
Correct Answer:
Verified
Correct Answer:
Verified
Q18: Product attributes used in gap analysis, which
Q24: Customer attribute ratings are used to produce
Q25: The factor analysis procedure provides a useful
Q26: A product attribute which indicates what the
Q27: Attributes used in gap analysis should normally
Q28: Which of the following techniques is used
Q30: Gap maps:<br>A)are useful in identifying potential product
Q32: Which of the following attributes of a
Q34: Briefly describe the strengths and weaknesses of
Q61: Gap analysis does not discover demand.