Multiple Choice
Which of the following techniques is used in OS perceptual gap mapping to convert the customer similarity data into a perceptual map?
A) Multidimensional scaling
B) Factor analysis
C) Cluster analysis
D) Scree test
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q18: Product attributes used in gap analysis, which
Q23: Determinant gap maps are speedy and cost-efficient.
Q24: Customer attribute ratings are used to produce
Q25: The factor analysis procedure provides a useful
Q26: A product attribute which indicates what the
Q27: Attributes used in gap analysis should normally
Q29: Gap maps are made in all of
Q30: Gap maps:<br>A)are useful in identifying potential product
Q32: Which of the following attributes of a
Q61: Gap analysis does not discover demand.