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    New Products Management
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    Exam 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
  5. Question
    The Feature Attribute of a Product Indicates
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The Feature Attribute of a Product Indicates

Question 3

Question 3

Multiple Choice

The feature attribute of a product indicates:


A) what the product does and how it works.
B) what the product consists of.
C) how the product provides satisfaction to the user.
D) how simple it is to use the product.

Correct Answer:

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