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    New Products Management
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    Exam 4: Creativity and the Product Concept
  5. Question
    Most of the Ideas Offered by Consumers Would Be Best
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Most of the Ideas Offered by Consumers Would Be Best

Question 38

Question 38

Multiple Choice

Most of the ideas offered by consumers would be best characterized as:


A) product improvements.
B) line extensions.
C) new-to-the-world products.
D) prototypes.

Correct Answer:

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