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    Business
  3. Study Set
    New Products Management
  4. Exam
    Exam 1: The Strategic Elements of Product Development
  5. Question
    Which of the Following New Product Categories Is Also Known
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Which of the Following New Product Categories Is Also Known

Question 6

Question 6

Multiple Choice

Which of the following new product categories is also known as flanker brands?


A) Line extensions
B) New-to-the-world products
C) Improvements and revisions to existing products
D) Repositionings

Correct Answer:

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