Multiple Choice
Which of the following statements is NOT true regarding new product categories?
A) The risks and uncertainties associated with various new product categories differ and the categories need to be managed differently.
B) All new product categories are necessarily innovations.
C) Many new products can be considered additions to existing product lines or improvements and revisions to existing products.
D) Launching new-to-the-world product means risk.
Correct Answer:
Verified
Correct Answer:
Verified
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