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  3. Study Set
    New Products Management Study Set 1
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    Exam 1: The Strategic Elements of Product Development
  5. Question
    The Terms "Product Idea," "Product Concept," and "Product Prototype" Are
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The Terms "Product Idea," "Product Concept," and "Product Prototype" Are

Question 4

Question 4

True/False

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

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