Multiple Choice
The J&L Grocery Distribution Company characterizes its customers according to their yearly sales potential and whether the account is a retailer,wholesaler,or government agency.This approach to segmentation is called:
A) undifferentiated selling.
B) double-positioning.
C) multivariable account segmentation.
D) parallel account segregation.
E) total territory management.
Correct Answer:
Verified
Correct Answer:
Verified
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